Gen Z

Gen Z, short for Generation Z, refers to the cohort of individuals born approximately from the mid-to-late 1990s through the early 2010s. This generation follows the Millennials and is characterized by its distinct cultural, social, and technological influences. Gen Z is known for being digital natives, having grown up with the internet, social media, and mobile technology, which significantly shapes their communication styles, values, and behaviors.

Key characteristics of Gen Z include a strong emphasis on individuality, diversity, and inclusivity, as well as a heightened awareness of social and environmental issues. They often prioritize authenticity and personal expression, and are known for being pragmatic and financially-minded due to witnessing economic uncertainties during their formative years. The generation is also noted for its adaptation to rapid technological advancements, influencing how they interact with information, entertainment, and each other.

While the exact dates defining Gen Z can vary among researchers, the generation’s identity is largely shaped by their unique experiences and the context of growing up in a fast-changing, interconnected world.